SO-CIAL WE START? Social media is an extremely powerful tool that businesses use to make direct relationships with consumers and advocates of a company and their initiatives. It informs individuals of what's going on with their favourite brands (new products, campaigns, promotions). However, social media campaigns may not always work in the favour of the company. (Statista, 2017) TWITTER Twitter's hashtags (medium consumers use to voice opinions/stories about a particular brand or product that is trending) can be powerful when connecting with an audience, but it can also make a huge negative impact if its not done correctly. A single tweet a brand chooses to share can tarnish their reputation if hashtags are not used correctly. Here are four companies that have failed at using hashtags to promote favourable engagement. COMPANIES THAT FAILED AT HASHTAGS
SIGN OUT These companies have failed when it comes to the hashtag medium on Twitter. Let it be known that no matter how big or small a company maybe, they cannot control the way individuals perceive their social initiatives. All they can do is aim to learn from their previous mistakes and own up to them as they happen. These companies have done their best to recover from negative backlash and still continue to grow despite these hiccups.
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